sam4parents.com — Coming soon, join the waitlist

Never Forget
Again.

School emails, WhatsApp groups, permission slips, sports schedules — SAM reads it all and turns the chaos into one simple list. So you can stop juggling and start being present.

Join the Waitlist → See How It Works

Join the Waitlist

Be the first to know when SAM launches in the Netherlands.

3+

Communication channels per child

Email, WhatsApp, school apps — all disconnected

71%

Of the mental load carried by mothers

Invisible, unpaid, and relentless

51%

Of working parents struggle to focus

Cognitive overload bleeds into careers
Sound Familiar?

Being a parent shouldn't feel
like a second job.

You're not disorganised — you're overwhelmed. The sheer volume of school communication, activities, and family logistics is unsustainable.

You're doing more than you think.

Every school newsletter, WhatsApp group message, permission slip, and calendar invite adds another invisible task to the pile. You try to keep it all in your head — and inevitably, something slips through. A missed deadline. A forgotten costume day. That form you swore you'd fill in tonight.


Shared calendars and to-do apps don't fix this — because the real problem isn't organisation. It's that no one should have to process this much information alone.

01

3+ apps per child, none of them talk to each other

School portal, email, WhatsApp group, sports app, Google Calendar — you're checking five places just to figure out what's happening tomorrow.

02

One parent always carries more

Research shows 71% of the mental load falls on mothers. Not because partners don't care — but because there's no shared view of what needs doing.

03

It follows you to work

Over half of working parents struggle to focus because family admin is always running in the background. You deserve to be fully present — at home and at work.

How It Works

SAM reads everything.
You read one list.

Connect your channels once. SAM scans every message, pulls out what matters, and organises it — automatically.

Email
→
WhatsApp
→
School Portals
→
Calendars & Apps

SAM connects the dots for you

Reads every message · Figures out what's a task, deadline, or action · Assigns it to the right parent · Sends you reminders

🔍

Reads everything for you

Emails, PDFs, WhatsApp messages, school app notifications — SAM scans them all so you never have to dig through inboxes again.

☑

One clear to-do list

SAM turns scattered messages into prioritised tasks with deadlines. You'll always know what's coming up — and what needs doing first.

👥

Both parents, same page

A shared family board where every task has an owner and a deadline. No more "I thought you were handling that" conversations.

🔔

Heads-up before the chaos

Weekly digests and smart alerts warn you about busy weeks ahead — so you can plan before things pile up.

Why SAM

Finally, an app that actually
gets it.

01

Never miss a school deadline again

Costume day, field trip forms, picture day payments — SAM catches every deadline from every channel and reminds you in time.

02

Free up 1–3 hours of mental space per week

Stop scrolling through WhatsApp groups and email threads. SAM does the reading so you can spend that time on what actually matters.

03

Share the load — for real this time

When both parents can see every task and who's handling it, the invisible work becomes visible. No more guessing, no more arguments.

Built different

Smart, not just reminders

SAM actually reads and understands your messages — it doesn't just ping you. It knows the difference between a birthday party invite and a permission slip deadline.

Made for both partners

This isn't another app for "the organised one." SAM gives both parents equal visibility so the mental load is truly shared.

Your data stays yours

Built in Europe, GDPR-compliant from day one. Your family's information is private — always.

Privacy First

Your family's data is sacred.

We're parents too — we'd never build something we wouldn't trust with our own family's information.

🔒

GDPR compliant

Built in Europe, for European families, with privacy by design

🔓

Your data, your control

We never sell or share your family's information. Ever.

📧

Read-only access

SAM reads your messages to extract tasks — it never sends or modifies anything

🗑

Delete anytime

Remove your account and all your data disappears. No questions asked.

You're Not Alone

100+ parents are already waiting.

Parents across the Netherlands signed up before we even launched — no ads, just word of mouth. Here's what they're telling us.

"I spend at least an hour every evening just going through school emails and WhatsApp. If something could do that for me, I'd cry with relief."

— Mother of 2, Amsterdam

"My partner and I both want to share the load equally — but we have no system. We just pass the phone back and forth."

— Father of 3, Utrecht

About Us

4 parents. 8 kids.
We built this for ourselves.

We know the chaos because we live it every day. SAM started as a solution to our own problem — and we think it can help your family too.

Ana Butylkina

Ana Butylkina

Co-founder

12+ years in finance and customer experience. Mom of two who was tired of missing school deadlines.

Doreh Bovelet

Doreh Bovelet

Co-founder

Tech leader who's built products across 5 countries. Mom who finally wanted one app that actually works for families.

Sascha Strankinga

Sascha Strankinga

Co-founder

Data & analytics expert. Parent who realised the "mental load" isn't just a buzzword — it's a daily reality.

Aleksandra Vik

Aleksandra Vik

Co-founder

20+ years in finance & strategy. Mom who believes both partners deserve equal visibility into family life.

Ready to stop juggling?

Invisible help for effortless moments together.

SAM is launching soon in the Netherlands. Join the waitlist and be the first to reclaim your evenings, your weekends, and your peace of mind.

sam4parents.com hello@sam4parents.com